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General Mills CEO Discusses the Importance of Sustainable Agriculture

Drip Irrigation on LettuceSustainability is becoming a growing concern for individuals and big companies, alike. General Mills is just one example of a big company that has realized they have both a responsibility to promote efficient agricultural practices and an opportunity to maximize efficiency and productivity.

At Fortune‘s Brainstorm GREEN conference in Laguna Nigel, CA, General Mills CEO, Kendall Powell discussed the importance of sustainable agriculture and managing the global food supply. The entire transcript is available at cnn.com, but of special interest are his comments on drip irrigation, interest free loans, and rewarding growers who improve their efficiency and productivity. Continue reading

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